After speaking with women all over the world who color their hair at home, the Vidal Sassoon brand found that these consumers were dissatisfied with their current results and often described the outcome as “flat” or “blocky” with “off-tone brassy results.” In addition, this was made worse over time by applying the same color formula all over the hair.

With these challenges in mind, the new Vidal Sassoon Salonist ($13.99), available in 24 shades in salon professional-looking packaging, promises to put salon expertise—treating the roots and the lengths of hair separately because new hair growth and previously colored hair absorb color differently—into women’s hands for a dramatic and precise application, every time.   

More info: www.vidalsassoon.com